Redesign·2 min read
Website Redesign: Refresh or Rebuild?
Not every tired website needs to be rebuilt. This guide explains what a redesign should achieve, the signs that it is time, and the one risk people underestimate: losing the search visibility you already have.
What a redesign should achieve
A redesign is not a new coat of paint. It should bring you more enquiries, a site that loads quickly on a phone, and a site your own team can keep up to date without calling a developer.
Signs it is time
- Visitors arrive but few of them get in touch.
- The site looks dated next to the competitors your customers compare you with.
- It is slow, or hard to use on a phone.
- Nobody on the team can change a price or a sentence without help.
- The platform is out of date and updates have stopped.
Refresh or rebuild
A refresh
Suits a site whose foundations are sound: the look is renewed and the pages that matter are made to work harder.
A rebuild
Suits a site that holds you back, where the platform or the structure no longer matches how customers look for you.
4–6weeks
is a typical timeline for a redesigned site of up to ten pages. A landing page takes 2–3 weeks, and a large project 8–12.
The risk people miss
A redesign can quietly cost you the search visibility you have earned. It is the part of a project that most often goes wrong, and the damage shows weeks later, when enquiries fall.
No one can promise rankings. What a professional does is plan for this from the first day of the project, so that what you have built is protected.
What a professional does for you
A specialist looks at what you have, keeps what works and replaces what does not. The new site is designed around your customers, built carefully, launched with your existing visibility protected and looked after afterwards.
Our sites start at €1,500 and larger projects run from €3,000, and we tell you where yours falls before any work begins.
RelatedWeb design and development·SEO